Baldwin Realty
AI-Powered Real Estate Prospecting
A fully automated commercial real estate prospecting system that identifies high-value properties along target corridors, filters them through a multi-step analysis process, and launches personalized outreach campaigns without manual intervention.
The Challenge
Commercial real estate prospecting is one of the most time-intensive parts of the business. Baldwin Realty needed to identify promising properties along high-traffic corridors, research ownership and contact information, filter out unsuitable parcels, and then reach out to property owners individually. The entire process was manual, repetitive, and ate up hours that could be spent closing deals.
On top of that, the tools available for automating this kind of work were either too generic to handle the nuances of commercial real estate or too rigid to adapt to changing target criteria. What Baldwin Realty needed was a system that could think through the same decision-making process a broker would, but do it continuously and at scale.
Key Problems to Solve:
- Manual Prospecting: Every corridor analysis required hours of hands-on research, parcel lookup, and data entry
- Inconsistent Filtering: Without a systematic process, good properties were missed and bad ones wasted time
- Property Identification: Matching parcel data to actual businesses and owners was unreliable and slow
- Outreach Bottleneck: Even after identifying targets, personalized outreach was another manual step that created delays
- No Scalability: The process was entirely dependent on how many hours a person could put in per day
Our Solution
We built an end-to-end AI automation system that handles the entire prospecting pipeline autonomously. The system takes a target corridor as input, identifies every parcel on both sides, runs each one through a 7-step filtration process, enriches the results with contact information, and feeds qualified prospects directly into an automated email outreach sequence.
This is not a dashboard or a data tool. It is an intelligent agent that makes decisions about which properties are worth pursuing, identifies the right contacts, and initiates outreach on its own. The system runs 24/7 and scales to as many corridors as needed.
System Components:
Corridor Analysis Engine
Automatically pulls every parcel lining both sides of a target corridor, building a comprehensive map of prospecting opportunities.
7-Step Property Filtration
Each parcel passes through a structured filtration process that excludes residential properties, government-owned land, and other non-viable targets.
Google Places Integration
Two-step verification using text search and polygon geometry matching to identify what business occupies each parcel at 80-85% accuracy.
CREXI Export Pipeline
Qualified properties are formatted and exported directly to CREXI upload format, complete with owner contact information and property details.
Automated Email Outreach
Integrated with Instantly AI to run Day 0 and Day 7 follow-up sequences across all three CREXI email addresses per property.
Claude SDK Upgrade
Migrated from Claude chat-based automation to Claude SDK for 10/10 reliability, consistent execution, and better audit trails across the entire pipeline.
Results & Impact
Baldwin Realty went from spending hours manually researching corridors to having a system that runs the entire prospecting pipeline autonomously. The broker now focuses entirely on evaluating qualified leads and closing deals instead of doing the research to find them.
Key Outcomes:
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